Shoot for Love campaign is organized by Be Kind,
Korean Association for Children with Leukemia and Cancer the Korean Association for Children with Leukemia and Cancer, and the Make-A-Wish Foundation Korea..
Social enterprise was founded in 2012 Be Kind to promote a culture of fundraising for good causes in S. Korea. Be Kind works to raise awareness and money for children fighting cancer.
Korean Association for Children with Leukemia and Cancer is the biggest childhood cancer foundation based in Korea.
Make-A-Wish Foundation is an internationally well-known foundation that arranges experiences described as “wishes” to children with life-threatening medical conditions.
Participants in the Shoot for Love challenge take 10 shots at an oversized archery target from 10 metres away. Each bull’s eye earns 10 points, with points reducing as distance from the bull’s eye increases. For every 1 point scored on the target, the $10 is donated to childhood cancer patients.